Battle To Save Rock
Guitar Hero
TBWA\Chiat\Day
Campaign concept to launch Guitar Hero 6, Warriors of Rock. A heroic tale of defiance in the face of a world without Rock…
It’s official. Rock is dead. Obituaries are placed in newspapers worldwide.
Rockers are forced to find other lines of work.
Rock’s elite hold a funeral for Rock in a secret tomb under Stonehenge. Gene Simmons (the games narrator) delivers the eulogy as a harpist plucks Stairway to Heaven.
Ozzy tears up. He thinks he’s at his daughter’s wedding.
After the funeral Gene refuses to believe Rock is dead and can’t wipe off his makeup. He knows what he has to do…
Gene sounds the fabled Horned Horn of Rock!
Rockers from around the world heed the call of the Horned Horn and amass ready for battle. Gene announces that as long as he is breathing Rock is NOT dead, and we shall fight to bring it back!
Taskmaster Gene trains his army in preparation for the battle ahead. “Get that neck up, Son! You’re wasting Star Power!!!”
Gene takes control of the Guitar Hero Facebook page and rallies the troops. This will be his command and control for the battle.
To win the Battle to Save Rock we must join forces. Points earned by playing Guitar Hero 6 are pooled to collectively unlock content, such as a Death Metal Peter Cetera song. Each small victory helps bring the world back from the brink of Easy Listening.
Of course when victory is achieved and the world is once again ready to rock, faces must be melted with a live victory concert.
