The Comfort Place
Carl’s Jr.
72 & Sunny
Art Direction
Facebook campaign for the ultimate comfort food, the Grilled Cheese Bacon Burger from Carl’s Jr. People could sign up on Facebook for 24 glorious hours of comforting content.
Videos introduced each section. And yes, we actually had a custom Carl’s Jr. Snuggie made for our comfort guy.
A couple examples of comforting content:
We created a custom comforting song for the world’s most comforting sandwich. Ladies and gentlemen… Love Sandwich.
Mmmmm…. Bacon….